The objective of the study is to discover the factors that influence the behavior of the investors in Indian stock market. For which we selected investors of BSE for conducting survey to understand their response on investment. These respondents were belonging to Hubli and Dharwad District. The size o the sample survey was fifty. The investor’s data was collected through a structures questionnaire. For examining the behavior we considered 24 factors. Factors which were Substantially influencing are Friendly Opinions, Family Opinions , Influence of Broker, Influence through news paper –internet, Religion Influence of Industry goodwill, social reorganization influences , Political stability of Country, Easy access share market, Influence by Share marketability, Financial statements Stability , Influence on regular Dividends payment , Past performance Influence , Recent share price , Company stability, Risk factor Influence, Investing Richer quickly , Nature of the business activities, Encourage my friends to invest, Existing knowledge all these factors were measure by Likert five scale points. The main reason of these investor investing was Gain tax-benefits with high mean score of 4.20 and Improve my Capital Growth with mean score of 4.40.
